Yochai Benkler Tackles General Motors

*Gosh... maybe "WHAT'S IN IT FOR ME?" denominated in dollars, is NOT the
long-term answer to every social, political and economic relationship.
I know that's counterintuitive... but Yochai Benkler here is an Ivy League professor,
we pay him a lot to think these matters through.

http://www.edge.org/documents/archive/edge279.html#benkler

(...)

"In organizational sociology, in management science, you look — Toyota production system was the big ah-ha moment, when Toyota came to the U.S. for