New Data: Ivanka Trump Boycott Might Be Working, But Consumer Interest Remains High

Online shopper interest in Ivanka Trump products is much higher than it was this spring, despite the #GrabYourWallet movement.


Online shopper interest in Ivanka Trump products is much higher than it was this spring, despite the #GrabYourWallet movement.

A movement to boycott Ivanka Trump's handbags, dresses, and shoes has swept the internet in recent weeks as consumers react to gross comments made by Ivanka's father, presidential candidate Donald Trump—as well as a wave of sexual assault allegations levied against him in the past month. The New Yorker recently declared: "Ivanka Trump Fights To Save The Brand."

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Published on October 30, 2016 10:05
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