This Team Built And Sold A New Product In Nine Weeks--Then Shelved It

Buffer created a mini in-house startup accelerator to let three employees build and test a new product. Here's what they learned.

Buffer created a mini in-house startup accelerator to let three employees build and test a new product. Here's what they learned.

What is it that the customer wants? What is the problem they face each day? What services are they hiring out for that we could meet with a bit of software? What if we could help people create better social media ads? What if that isn't quite the problem, but rather tracking and spending ad dollars wisely? What if? What if? What if?

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