Vine's Surprise Shutdown Leaves Video Stars Out In The Cold

Everyone knew Vine's popularity was sliding, but its sudden end shocked a creative community now scrambling for a new platform.

Everyone knew Vine's popularity was sliding, but its sudden end shocked a creative community now scrambling for a new platform.

Gretchen Lohse was just about to share her latest project with the world yesterday when her phone buzzed with some bad news. Vine, Twitter's social video app, was marked for death. For most denizens of today's social internet—addicted as they are to apps like Snapchat, Instagram, and Facebook—the impending closure of Vine wasn't that big of a deal. But to people like Lohse, who serves as one half of the musical duo Carol Cleveland Sings, it marks the end of an era. Her band, which boasts more than 143,000 followers on Vine, has used the platform to post six-second clips of music videos created by her and coconspirator Thomas Hughes. Well, until now.

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