A.T. & T. Wants Time Warner for Eyes, Ears, and Ads

On Saturday, when A.T. & T. announced that it hopes to acquire Time Warner for more than eighty-five billion dollars, one of its chosen avenues for doing so was to post a video on YouTube. On it, the A.T. & T. and Time Warner logos appear together onscreen, and then A.T. & T.’s C.E.O., Randall Stephenson, appears, wearing a jacket, but no tie, in front of a bland corporate backdrop. “The media and communications industries are converging, and, when it comes down to it, premium content always wins,” he says, speaking directly to the camera. He is followed by Time Warner’s C.E.O., Jeff Bewkes, who talks to the camera about strategic priorities and distribution channels while sitting in front of a New York City skyline. This goes on for three minutes. As of Tuesday morning, the video had some nineteen thousand views. It did not go viral.

See the rest of the story at newyorker.com

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