Hey Joyce,
That’s interesting. I’m mostly bullish on email (though not banner ads).
I think there’s some subtleties here that I didn’t manage to tease out in this article between the Lindy effect (https://en.wikipedia.org/wiki/Lindy_effect) and first mover advantage.
The people who succeed seem to straddle the two well. E.g. People who built up huge FB followings and moved those followers onto email did really well. Those who kept those followings only on FB have slowly seen their reach disa...
Published on October 24, 2016 11:35