Five Lessons I Learned When I Started Doing Business In Latin America

This Mexican-American tech worker thought he'd be well-prepared for the Latin business world, but still met with a few surprises.

This Mexican-American tech worker thought he'd be well-prepared for the Latin business world, but still met with a few surprises.

Three years ago, I began working with Latin American brands and agencies. At the time, I joked that being Mexican-American had finally paid off for me. But as it turns out, an upbringing filled with carne asada, telenovelas, and Liga MX didn't prepare me for the complex and distinctive business styles I found throughout Latin America.

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