Meal-Kit Customers Dine And Dash

Only about 10% of customers stick with HelloFresh, Blue Apron, and Plated after six months, new data shows. The companies dispute the data.

Only about 10% of customers stick with HelloFresh, Blue Apron, and Plated after six months, new data shows. The companies dispute the data.

Companies like Blue Apron, Plated, and HelloFresh like to pitch their services as a solution for busy consumers who want an easier way to plan their meals, but a new spending analysis shows that the vast majority of customers don't stick with these services over the long term.

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