This article does an excellent job of clearly illustrating the benefits of first mover advantage in a tangible way. I think everyone hears about “first mover advantage” at an abstract level, but very few truly understand the compound effect it can have.
Which explains why, when you look at some people “at the top” in a given industry (especially in marketing), it’s not readily apparent WHY they’re at the top. You can find inconsistencies and contradictions in their content…glitches and error...
Published on October 19, 2016 11:30