Don’t Start Up – Just Yet!

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Previously published in YoungUpstarts

By Ed McLaughlin and Wyn Lydecker

You have a great idea for a new business and can’t wait to start up. Should you rush to market with a minimal viable product (MVP) and risk the cycle of failing, pivoting, and then starting again? Or should you do some planning first? The trend toward launching without planning may be why the failure rate for venture capital-backed business...