What to expect at B2B Marketing Forum 2016: An interview with Ann Handley

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In two weeks, Chris Goward will be teaching a workshop and speaking at B2B Marketing Forum 2016 in Boston. Put on by the good folks at MarketingProfs, the Forum is one of the best annual events for business-to-business marketers.

I sat down with MarketingProfs Chief Content Officer, Ann Handley, to talk about what attendees can expect at this year’s conference and what B2B marketers can expect going into 2017. Here’s what she had to say.

Attending Chris Goward’s work...