Apple, Samsung, and Good Design—Inside and Out

Apple’s design prowess, long celebrated—even venerated—has taken some nasty hits since the release of the iPhone 7. Technology watchers have been dismissive. “Apple has squandered its once-commanding lead in hardware and software design,” Farhad Manjoo, of the New York Times, wrote. He added, “As competitors have borrowed and even begun to surpass Apple’s best designs, what was iconic about the company’s phones, computers, tablets and other products has come to seem generic.” This is a conundrum for Apple. Its design is iconic—and pleasing—enough for others to blatantly imitate, making it hard to escape the ubiquity of its own design.

See the rest of the story at newyorker.com

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