Neil Gaiman on writing like an otter. Or a dolphin.

Writing inspiration I heard today, from Neil Gaiman, talking to Elizabeth Gilbert on her Magic Lessons podcast:

"Audiences, fans, only ever want one thing, which is more of what they liked last time. And it is your job as an artist not to give that to them. 'Cause what you have to give them is what they don't know they want yet."

I love this and I agree, because I like to write things that don't entirely conform to genre guidelines. But of course I instantly thought o...