Event-Driven PR & Narrative Capital

Last August I spent an evening at the Supreme Court at an event honoring Ruth Bader Ginsberg. Between suits and small talk amongst other Presidential Innovation Fellows from the White House, I approached the bar and a contributor to Fast Company, and before finishing a glass of Sauvignon Blanc I placed three articles about companies I worked with.

Narrative is a form of capital, and I knew the stories of the founders I invest in and work with. Story isn’t just a nice to have, it’s a must have...