Pushing Past The Marketing Noise

When was the last time you walked down the strip in Las Vegas? Can you remember which ads you saw? Which billboards stood out in your mind? Does one hotel stand out or do they all sort of stand out when you think about one of them?

I spent the weekend here in Vegas (business, not pleasure). During my only short break, I walked along the Vegas strip. Without question, I saw more ads in that short little while than I have seen all week. Las Vegas is advertising overload. The ads are bigger, brigh