How Did Samsung Botch The Galaxy Note 7 Crisis? It's A Failure Of Leadership
Mobile chief DJ Koh should have made the decision to stop production of the Note 7 until there was no doubt the battery problem was fixed.
Mobile chief DJ Koh should have made the decision to stop production of the Note 7 until there was no doubt the battery problem was fixed.
In recent years, Samsung has been trying to "humanize" its image in the U.S. You can see it in the branding, the TV ads, the way the company puts on a show at its product launches. It was making progress at becoming a more likable brand. And the company was having a very good 2016, with sales of the company's Galaxy S6 and S7 phones booming around the world.
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