In the shadow of Pokemon Go

The spike of Pokemon Go is long gone, but the nostalgic game- playing left a long shadow: the popularity of AR.


Augmented reality (AR) mixes physical reality with digital images, video and sounds.


Marketing gurus are preparing big time ad budgets for this artificial world. Are you ready for the ultimate in immersive advertising?

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Published on October 10, 2016 10:47
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