Are you missing this basic chance to promote your small business?
When you sell a service like reviewing a website, you are the product. Hence this beautiful picture of me.So many small businesses are making this basic mistake. Are you one of them?
Being immersed in reviewing so many different websites over the last month has given us new insights into common mistakes small businesses are making. Fixing these mistakes would turn more website visitors into customers.
Are you forgetting to show your product?
One oversight we’ve noticed is common with small businesses is that they forget to show the product. That means they waste precious opportunities to get website visitors over the line.
Can you imagine there’s a page on the Hyatt’s website that doesn’t have a picture of a hotel, a spa, a golf course or some other aspect of their product?
But we see many small businesses that either don’t show the product at all or show it far too little.
If you offer a service, the product is you
If you’re an MC, a business coach or a wedding celebrant, the product is you. You should be pictured on every page to let people see the quality of what they’re buying. (Preferably these will be shots of you with people enjoying your work.)
If you’re an architect or a lawyer, you might not want a picture of yourself on every page — a bit egotistical even for a lawyer — but you should at least have a picture that represents your work.
Stock pictures are not the answer
You might have to get creative about how you do that. By creative, we don’t mean using a stock image. Stock images can’t show the product you’re trying to get your website visitor excited about buying. (Would you be excited about going to a restaurant that used stock images of food on its website?)
Every. Single. Page.
And we do mean every page should have a picture of the product.
Why, for instance, wouldn’t you have pictures on your contact us page? If you’ve got the visitor to your contact page, you’ve got them interested. It’s not the time to throttle back on persuasion.
If every single page of your website isn’t affirming and selling the quality of your product, you’re missing a trick.
Get your website professionally reviewed
Your website review comes with more than 20 pages of actionable tips and insights from our professional analysis of your siteWhat’s every lost lead costing you? What if some simple advice could turn more of those leads into customers? If you’re interested in getting our advice tailored to your website, check out our website reviews.
Your comments were very helpful. Greatly recommend you. Thanks! — Anna Wong, Ashburton, Victoria
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