Twyla Wants To Make Buying Art Easy, Affordable, And Intimidation-Free

Catering to those of us who can't afford Sotheby's, the new online marketplace sells limited-edition prints from top artists.

Catering to those of us who can't afford Sotheby's, the new online marketplace sells limited-edition prints from top artists.

For someone who is tinkering with the idea of buying art for the first time, it can be hard to know where to start. Even if you've got a few thousand dollars to invest in a piece to display in your home, you're probably priced out of Sotheby's and Christie's auctions. (Not to mention, making conversation with millionaire art aficionados over pre-auction champagne is not everyone's idea of a good time.) You could visit a neighborhood art gallery, but then how do you assess how much a painting is worth, especially when the owner gives you the hard sell?

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