Manners Increase Sales

A couple of days ago I read a great article about how saying " Please " and " Thank You " can increase your sales [ Read Here ]

What some might find extraordinary in the article, is the difference in store sales. As a 22 year veteran of the hospitality industry, it didn't surprise me.

Often it is the small incidentals that make the difference between good sales figures and super sales figures. It costs nothing to say please and thank you. But the difference in your customers perspective of your business gets magnified. If manners are lacking in your business and part of the culture in your business competitors, the customers will notice and spend accordingly.

You have three choices in business, low prices and high volume, middle range prices and good volume or high end prices and low volume. Most businesses are in the middle range. One of the hardest to distinguish yourself from your competitors and the easiest to be overtaken by a new entrant.

Why one succeeds and one fails in this middle range, is down to the subtle differences. One place is happy to see and serve you, the other is indifferent. One you get greeted with a smile, the other has the grinch grump persona. One thanks you for your business, the other takes your money and pushes you out the door.

It is here where the perception of your business becomes good, bad or indifferent. If the perception of your business falls into the latter two, then you may need to look at and address the small differences like " Please " and " Thank You ".

Indifference loses Sales

Manners increases Sales

Colin Myles
Author

P.S.
A couple of hours before I sat down to write this article, I happened to be in a large electronic store purchasing and item worth $70. About three quarters way through the sales process with an excellent and helpful sales assistant, their supervisor with sidekick interrupted us and said " go over to  X area there is someone looking to buy XYZ product [ $400 value ] , . . . .
when you have finished here " Now what perception do you believe I left with ?

P.S.S.

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