Masking — Why It Matters When Movie Theaters Get It Wrong

Movie theaters have to work harder and harder to entice viewers away from their big-screen TVs and same-day streaming options. The most important difference has to be in the quality of the viewing experience, and Screen Crush reports that they are increasingly failing at the most basic requirement -- getting the screen proportions right. In saving money via automation, they lose the ability to make sure that each individual film is...

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Published on September 25, 2016 05:00
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