You're Probably Not Brainstorming Long Enough
That point where everyone runs out of ideas and gets stuck is when the really creative ideas start to happen, says one expert.
That point where everyone runs out of ideas and gets stuck is when the really creative ideas start to happen, says one expert.
There are lots of problems with brainstorms, but the main one is they don't go on for long enough. They usually stop when people have run out of ideas and you get those embarrassing silences. But those embarrassing silences are when your unconscious starts engaging on the problem and is a vital part to coming up with great ideas.
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