Forget Dash Buttons, This Drinks Company Lets You Reorder By Text

Most of Dirty Lemon's over 50,000 monthly SMS messages are answered by a bot—is this the future of commerce?

Most of Dirty Lemon's over 50,000 monthly SMS messages are answered by a bot—is this the future of commerce?

I recently started drinking a new brand of supplement-infused beverages called Dirty Lemon. One is caffeinated with green tea to give you a jolt of energy as you start the day, another contains magnesium and chamomile to help you go to sleep. But the most interesting thing about the company wasn't how the drinks tasted (a little tart and not too sweet), but how you reorder more once you've run out. You text the startup the way you might text your friend, "Yo, can you hook me up with more Dirty Lemon?" And you get a quick response, "Confirming for you now"

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