Create a Following with Interesting Writing and the Rankings Will Come By Kyle Michael

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Today, we have a returning SEO expert to give us a little more advice on how to adopt SEO practices into our blog posts. Today, Kyle Michael will be talking to us about incorporating great content into the post and how to use evergreen content effectively. At the end of the post, I've linked to Kyle's other SEO posts he's done for this blog. He's been with an SEO company before being snatched up by a national corporation that is now utilizing his SEO skills, so he knows what he's talking about.



Before we get to Kyle's post, I wanted to remind you about our two books that you can win during this week's Sunday Kindle Book Giveaway. The Stumpwork Robe By Prue Batten and SHOES HAIR NAILS By Deborah Batterman are this week's books. All you have to do for a chance to win these books from the authors is to leave a comment on their posts.



Now, on to Kyle's post...





Create a Following with Interesting Writing and the Rankings Will Come

By Kyle Michael



In the world of SEO, the focus tends to be more concerned about keywords and copy that is as optimized as possible. So writing that is geared towards search engines more than readers is likely the result of a great deal of copy that is turned out.



The truth is the focus of your writing style should be to create something that people want to read and will find interesting. In return, you will have more people than enjoy reading your writing and want to return to your website. Well written and engaging content will yield more shares on social network. The subject of your content should be interesting enough to get someone to click through and should be well-written to keep the reader coming back for more content.



Great writing leads to more fans, more fans means more people coming back to your site everyday to read your work, more returning users means more buzz created from links, tweets, Facebook shares and now, Google +1s. The more traffic and buzz you can create for yourself on social media the less self promotion you have to do for your site.



Your content should be optimized for keyword content when the connection is natural and within the copy. People want to read content that is interesting and has an engaging headline. Write compelling headlines to draw people to your content.



Keep in mind that not every post you write has to optimized for SEO. If you write a great piece of content that doesn't work particularly well for SEO then don't force it. You may see it as a wasted post or a missed opportunity, but if you can optimize two out of three posts or even a third of your posts, you can still begin to drive traffic to your site.



Consider creating pages on your blog to keep your best content fresh and readily available. Once you write a post for your blog, it begins to go stale because it is dated. If you have content that you want to be relevant for an extended period of time, create a link to a page with your best piece on your home page. For example, if you write a great post on "The Ultimate Guide to SEO", you don't want that piece to get buried in your blog. Create a page with a title like, "John Smith's Ultimate Guide to SEO." Every person that visits your page will likely click on that link and share the article if you know what you are talking about and you have the article at the front and center of your site.



These are evergreen resources that you can build your site brand around. You can continue to update your SEO page with industry trends and new advances. Your original piece becomes a piece that could have been buried; now it becomes an integral part of your site and the brand of your site. If you know enough about a topic, you can become the internet authority.



Your content is definitely important but you should also give your readers the tools to share and pass along your content. Optimize your blog posts with Facebook, Twitter and Google+1 share buttons. You should have these three buttons at the bottom of each post. When the reader is done, they just click the share button and they have posted a link to your blog for all of their twitter followers, Facebook news feed or Google plus account. It's as easy as that.



By Kyle Michael



Check out Kyle's other posts on SEO:

Content Creation is Vital in Successful SEO

Using SEO To Get The Biggest Bang For Your Buck

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Tony Eldridge is the author of The Samson Effect , an action/adventure novel that Clive Cussler calls a "first rate thriller brimming with intrigue and adventure." He is also the author of the Twitter marketing book, Conducting Effective Twitter Contests . His new novel, The Lottery Ticket , was just recently released on Kindle.