Why Google Changed The Most Recognizable Logo On The Web

Creative director Jonathan Lee explains what Google was thinking when it updated one of the world's most familiar visual signatures.

Creative director Jonathan Lee explains what Google was thinking when it updated one of the world's most familiar visual signatures.

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Perhaps you didn't notice when Google updated its logo last fall. The changes were relatively subtle, with a cleaner, sans-serif typography replacing the original's highly ornamental lettering. But the revamp was actually a big deal, and not just because the logo is viewed trillions of times a year on Google's search page. It reconceives the logo as an interactive visual device that adds functionality, using a clever animation of dots to communicate various responses to user actions. We spoke to Jonathan Lee, a Google creative director who helped spearhead the redesign, about how he approached the changes.

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