Book Signing & You

On September 14th 2016, I had my first books signing, ever. As much as one may think this is simply a matter of showing up with a pen, there is far more to it than that. First and foremost is preparation, and by that I mean advertising. Advertising everywhere, to everyone you know, and every place that you know. You may get dozens of confirmations for attendance, but people drop out, become busy, and generally may not be able to come. Those dozens become six, if you are lucky. Don’t think, “O...