Debating The Rules Of Brainstorming
Designers weigh in on the best ways to brainstorm. Spoiler alert: not everyone agrees.
Designers weigh in on the best ways to brainstorm. Spoiler alert: not everyone agrees.
Love it or loathe it, brainstorming is a ubiquitous part of office culture. Whether it is an effective tool for generating ideas and solving problems is up for debate. And since we love a good debate, we invited 50 leaders in the design community—typically some of the most opinionated, creative, and analytical types in business—to share how or if they brainstorm. Here are some of their responses, including a characteristically honest one from the legendary and outspoken creative director George Lois.
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