A Tale of Three Ads

Whether you’re an indie author or traditionally published (not counting the Big Names), odds are you’re going to be faced with marketing. One facet of this process is advertising in newsletters that go out to subscribers looking for bargains in their preferred genres. The five-hundred-pound gorilla here is BookBub, but it’s not easy to get into. Plus, it’s expensive. Odds are, you’re going to be turned down, since they only accept about 25-30% of submissions. What else can you do?

There are o...