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I once read that these are the seven most expensive words in business: “That’s the way we’ve always done it.” I can think of a few other costly phrases, but this is definitely a biggie.
Just because we do something a certain way for a while doesn’t mean it’s the best approach. When I first started with social media, I wanted to be sociable. I tried to respond to every comment and every post.
But it just didn’t scale.
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Published on September 17, 2016 02:45