A New Company Aims To Edge In On WeWork With A Totally New Business Model

Former WeWork executives want to help landlords and corporations build modern office spaces themselves.

Former WeWork executives want to help landlords and corporations build modern office spaces themselves.

WeWork, a company that offers shared, flexibile-lease offices in 113 locations in 33 countries, has achieved a position in the "coworking" world similar to that of Starbucks in the coffee world. While plenty of smaller companies offer coworking in a myriad of flavors—focusing, for instance, on designers or startups—they're not a significant threat to WeWork's business. No Dunkin' Donuts has emerged. A bigger potential problem for WeWork as it strives to live up to its $16 billion valuation would be if the landlords and companies it works with build their own hip office spaces.

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