The Business of Commitment (Part II)

Do you have time to draft a brief?

Absolutely.

Can you take on another client?

I have nothing but time.

Meet me at the boys’ basketball game?

I’ll be there.

Fix the fridge?

Sure. Okay. I’ll do it.

Don’t forget to take out the garbage?

Yeah. I’ll get right to it.

Demands, demands, demands. They come screaming from every direction, require our attention, our commitment. In a world of seemingly endless requirements, of round-the-clock communication (whether by phone, text, email, Facebook messe...