Why It’s Taken 46 Years for Me to Say No

My editor emailed me recently. He had a great opportunity that he’d love for me to consider, he said. I was excited when I read his email, and when I clicked on the link he included for details, my pulsequickened. It looked good, this opportunity. Really good.

Without getting into all the nitty gritty, the opportunity had to do with book marketing, strategy and branding. The expert was looking for a handful of candidates with whom to beta-test a new service. For free.

Scrolling further, I sa...