The Science Behind Inspiring More Support For Refugees

How the same online voter targeting strategies used in U.S. elections are being deployed to build support for the refugee cause.

How the same online voter targeting strategies used in U.S. elections are being deployed to build support for the refugee cause.

The rainbow-themed ads began popping up on Facebook in early 2016. "Homosexuality Is a Crime in 77 Countries," read one with a rainbow-colored globe. "All Over the World LGBTI People Are Facing Prosecution," said another with a rainbow border above two men kissing as an angry mob approached. Another showed a rainbow being blocked from setting over the Kremlin and talked about the "ideological wall" of Russian politics. Yet another had one large rainbow-colored fist, raised in defiance. All featured the hash tag #RainbowRefugees.

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