Adblock Plus Is Going To Start Brokering Online Ad Sales
Hypocrisy or evolution? A company that zaps annoying digital ads now wants to make money by brokering the sale of less annoying ads.
Hypocrisy or evolution? A company that zaps annoying digital ads now wants to make money by brokering the sale of less annoying ads.
The number one company that makes money from blocking online ads is now looking to make money by brokering ad sales. Whether that's hypocritical or evolved may depend on your feelings about internet advertising and your appetite for nuance. Germany's Adblock Plus (ABP), by far the most popular ad-zapping software maker, said today it is joining with ComboTag, an Israeli ad-tech startup, to broker the sale of certain advertisements that target Adblock Plus users.
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