How Two Companies Hooked Customers On Products They Rarely Use
People rarely buy homes or cars, but even those industries can tap into the power of habit.
People rarely buy homes or cars, but even those industries can tap into the power of habit.
Larry Page, CEO of Alphabet, has a quirky way of deciding which companies he likes. It's called the "toothbrush test." According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, "something you will use once or twice a day."
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