The unbitten Apple

Apple’s logo remains one of the great businessmarks: simple, eloquent, indelible. But, more and more, the stylized apple with the bite missingis looking like an anachronism.

The colors went long ago, of course, those happy, trippy rainbow stripes that connected the company with its flower-child origins.But the bite remained, signaling the human: organic,flawed,sweet. The missing piece was our piece. It welcomed us in. It made us part of the company. It put the personal in personal computing....