What bothers you the most about this ad?

I saw it at a gas station complex on the drive back from DragonCon yesterday.

Click the image to see a larger version.
You can certainly make a strong case that the world does not need a maple bacon milkshake, but I would argue that until we try one, we cannot be sure.

You could also argue with conviction that companies do not have to alter every word to include their brand and thus that "milkshake" would have served better than the lamentable "Quikshake."

For me, though, the most annoying aspect of the entire ad is the fact that some marketing genius decided that the word "bacon" just wasn't sexy enough, so, hey, why don't we drop the "o" and put in an apostrophe?  Apostrophe abuse is already rampant in America; must we now add to the problem with constructions that save almost no space?

No, I say.  No.

For those who know me well enough to wonder, no, I did not try it.  Yes, I admit to being tempted, because, hey, maple and bacon and milkshake, but, no, I did not sample this particular concoction.