NEW: Google Analytics Now Removing Personal Data

Google Analytics is now automatically removing personal info from collected data. So far only for query term “email”.

I regularly audit and test accounts for PII and found this today:Google Analytics is automaticallyreplacing email addresses it finds in your reports with the text “obfuscated” – in real time. At present it seems only to work when sent as a value in the query term ?email=. As you can see form the screenshot, my test for ?emailaddr= still shows in the report.

Lets hope this pro...