Franchisors: Stop Using This Word To Recruit New Franchise Owners!

I was under the impression that when I got older, two things would happen.

1. Stuff wouldn’t bother me as much

2. I would mellow with age

So far, I’m zero for two.

One reason: The industry I’m in that continues to aggravate me at times. Like when certain franchisors insist on using a certain word to recruit new franchise owners. A word that’s very disingenuous-as you’ll soon see.

Keep reading to find out what that word is, and why franchisors need to stop using it.

In Franchising, New Franc...