3 Terrible Habits I Learned At Apple--And Why I Unlearned Them

Matt MacInnis spent seven years at Apple, and says some lessons he learned there made for bad training in the startup world.

Matt MacInnis spent seven years at Apple, and says some lessons he learned there made for bad training in the startup world.

I helped build Apple during its renaissance in the 2000s. Surrounded by incredible people, I learned the value of relentless focus and of a brand powerful enough to drive consumer trends the world over. It was a phenomenal place to start my career. But it was terrible training for a startup founder.

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