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I heard about H&M's sustainable "Conscious Collection" that came out in April and thought it sounded cool. H&M had a collection like this last year and I like that they're doing it again.
The line incorporates eco-friendly materials like organic cotton Tencel and recycled polyester. H&M's head of design said this about the line:
"It's not just about organic cotton anymore the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics."
It makes me happy when huge companies like this start to move toward a more eco way of doing things. Although this is just one collection it's a good start! And the clothes look so nice too!
Do you know of any other big companies like this who are putting out eco collections?
Published on July 18, 2011 08:00