h&ms conscious collection


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I heard about H&M's sustainable "Conscious Collection" that came out in April and thought it sounded cool. H&M had a collection like this last year and I like that they're doing it again.

The line incorporates eco-friendly materials like organic cotton Tencel and recycled polyester. H&M's head of design said this about the line:

"It's not just about organic cotton anymore the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics."

It makes me happy when huge companies like this start to move toward a more eco way of doing things. Although this is just one collection it's a good start! And the clothes look so nice too!

Do you know of any other big companies like this who are putting out eco collections?

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Published on July 18, 2011 08:00
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