Why the Existing Sales Training Model is Broken. And How to Fix It. With Richard Ruff. #240

Joining me for the second time is Richard (Dick) Ruff, of Sales Momentum, a top sales trainer and leading expert on major accounts selling. Dick has authored many books, including Mastering Major Accounts Selling and is co-author with Neil Rackam, on Managing Major Sales. In this episode, Dick and I do a deep dive into the field of sales training. Among the range of subjects we cover are: why sales training needs to change, the inevitable changes in the future of sales training, and why companies need to invest in both sales training and sales education.

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