How Your Brain Makes Decisions When You Hate All Your Options
If you dislike every choice you've got, you'll look for one to reject rather than one to prefer—subtle difference, big consequences.
If you dislike every choice you've got, you'll look for one to reject rather than one to prefer—subtle difference, big consequences.
You've heard by now that both Hillary Clinton and Donald Trump have higher "unfavorables" than "favorables," in pollster parlance. In other words, more U.S. voters seem to dislike the two presidential candidates than like them. In the latest Quinnipiac poll, for instance, Clinton's favorable-to-unfavorable scores clock in at 41% to 53%, respectively, and Trump's at an ever more lopsided 33% to 61%.
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