Owy is never a good word

"Owy, owy, owy, ooooowwwwww!"
This is never a good sound when you're making supper and the scream is coming from another room.  If you're me and it's coming from your children, you calmly tell yourself that supper is now postponed and a trip to the hospital is in order.
I'm serious.  My kids are tough… like, superhero tough.  Like, all three are running full speed in the house and manage to run