The Comfortable Cuddle of Copycat Thinking

Vivek Sood

Chairman and Managing Director, Global Supply Chain Group

Nav Dhami

Senior Consultant, Global Supply Chain Group

 

The Dubious Comfort of Thinking Alike

“If you only read the books that everyone else is reading, you can only think what everyone else is thinking.”

 – Haruki Murakami, Norwegian Wood

One of our clients had a long-established tradition of placing new factories for their commodity product close to the location of the end-user. Like all such customs, there was a time in history when this had made perfect sense because of the economics of the supply chain, but the original reason had long since become clouded and slowly frozen into a piece of dubious ‘truth’ that was a given.…

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