What Does Enlightened Mean ?

Over the past number of years, we have had a flurry of buzzwords being adopted by all and sundry. Once upon a time everyone was Omni - channel, socially aware, green, environment friendly, gave back to local community and so on.

It appears that one very special word is starting to be hijacked " Enlightened ". It is popping up in all sorts of bland mission statements and PR puff pieces.

What does the word really mean ? Enlightened is defined in the dictionary as " having a good understanding and showing of how people should be treated, not narrow in thinking and tolerant of alternative opinions ".

Unless you can put your hand on your heart and truthfully say yes, I adhere to the above definition, please do not use it in any material read by the public. A business that is enlightened does not need to tell anyone. Show and people will know. Tell and people won't believe. Actions speak louder than words.

Please help to save this powerful word from being hijacked by the mindless and meaningless.

Colin Myles
Author

P.S.
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