Why Sales Needs to Understand the Buying Process from the Inside Out. With Michael Nick. #235

Michael Nick is a Principal at Technology Finance Partners, founder of ROI4Sales and bestselling author of ROI Selling and Adapt or Fail: Process with Power. In this episode Michael and I talk about how your customer’s process of gathering and evaluating information, and making decisions about products and services is evolving and how sales reps need to change with it. Michael shares why sales reps need to increase their business acumen to effectively communicate with decision makers and influencers. This is a must listen!

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