How To Launch a Book Virtually: Q & A with Grace Lin

These days, even award-winning authors in our industry must invest time and energy to market a new book.

Last month, author and illustrator Grace Lin (WHERE THE MOUNTAIN MEETS THE MOON / Little Brown) tried some new strategies to launch her book online. I asked Grace a few questions about the experience, hoping that other authors and illustrators might glean a few ideas for their own virtual efforts.

Why did you decide to launch your book online?

This book, in particular, is really important to me