How Data Is Fueling the Future of the Publishing Industry

Originally posted on BusinessWorld:
How Data Is Fueling the Future of the Publishing Industry PopSugar is using visual and interactive analytics to create viral and engaging content. PopSugar and its digital shopping platform ShopStyle combines a unique blend of content and commerce. Together these brands are attracting over 100 million monthly visitors worldwide. Channeling the phenomenal success of Snapchat has also…