Confuse and you lose – how to leverage the power of marketing to advance your career!

As a professional career coach and job search strategist I work with clients from all over the world to help them navigate the job market successfully.

One of the challenges many of my clients face at the outset is a failure to grasp the importance of marketing skills in their ability, having defined the job they really want, to actually go out there to find and secure it.Marketing is hugely important in any business, and especially in the business of finding a job.

When it comes to advancing...